DeepBLOK Business
Several branches or sales channels
Bring member data from stores, LINE OA, website, app and Shopee · Lazada into one base, with admin rights set per branch and brand.
Membership · Loyalty points · CRM
DeepBLOK: a loyalty solution that puts marketers in control
Connect member data from your stores, LINE OA and online channels, and manage points, rewards and promotions in one system.
Available channels and features depend on your plan and scope See connection details
- 1Run your own campaignsSet conditions by member tier, product, branch and time
- 2Connect members across channelsBring together data from the channels your business uses
- 3Win customers back and measureSegment customers and track your campaigns
Used by 100+ leading brands · 18M+ members on the platform Read a customer success story
Gold, Marketing categoryThailand's MarTech Awards 2026
ConnectedBrands that run their membership program on DeepBLOK
See our work
Is DeepBLOK right for your business?
DeepBLOK has a plan for every size of business, from shops starting their first points program to multi-branch, multi-channel brands that want all their member data in one place.
Every plan
Promotions change often
Your marketing team sets conditions by member tier, product, branch and time in the back office, within the condition types the system supports.
Free migration
You already have a membership system
Our team moves your member data, tiers and point balances from your current system to DeepBLOK at no cost, so members keep their points.
Talk to a specialist about switching →DeepBLOK Starter
You are just starting a points program
Start on the Starter plan at ฿799 per month for up to 2 branches and 400 members, with points, coupons and member tiers, then move up to Business as you grow.
See plan details →Success story: Sizzler
Sizzler has used DeepBLOK since 2022, moving from plastic member cards to a digital membership on LINE OA. The figures below are results reported in the Sizzler case study after it started using DeepBLOK.
+90%
Customer lifetime value (CLV)
The value a member generates for the brand over the whole relationship.
+57%
Visit frequency
Members came back more often.
5×
Member base growth
To over 1,000,000 members after sign-up and points moved to LINE OA.
What Sizzler did on DeepBLOK
- Moved members from plastic cards to signing up and earning points on LINE OA
- Connected store POS to the member database
- Segmented customers and sent promotions based on behaviour
- Sold membership packages through the Package & Subscription feature
Results depend on each brand's business model and campaigns and are not a guarantee.
Reach the right segment and keep your LINE OA channel healthy
<2%
LINE OA block rate at Yakiniku Like
+21%Average spend per bill
1.4×Repeat purchase frequency
“Since we started using DeepBLOK, our LINE OA block rate has dropped below 2%.”
Punch · Marketing Manager, Yakiniku LikeOne message to everyone invites blocks, and a customer who blocks you can no longer be reached on LINE.
Your marketing team sets up member campaigns without waiting on developers
Every setting below is managed from the DeepBLOK back office, and new capabilities are released regularly. See product updates See all features
- 1Collect data
- 2Target offers
- 3Track rewards
- 4Manage brands
01
Collect data
Your own questions at registration
Add up to five brand-specific questions. Members can update their answers later, and every answer can be used to build target segments.
02
Target offers
Promotions with precise conditions
Combine member tier, product, branch, day and time, and minimum spend in a single promotion, then reward with bonus points, a coupon or a privilege.
03
Track rewards
Track every coupon from issue to redemption
See where each coupon came from, whether and when it was used, and at which branch. Suspend, void or reactivate coupons yourself from the back office.
04
Manage brands
Multiple brands and branches, one account
Sign in once and switch between the brands in your group. Assign permissions by role, and remove a departing employee's access to every brand in one step.
Multiple brands are available on the Business and Enterprise plans
Brand names, figures and messages in the illustrations are examples.
Automated LINE Notification
Bring customers back at the right moment
DeepBLOK sends personalised messages to members automatically whenever they have a reason to return, while your marketing team builds segments of customers who are drifting away and sends win-back campaigns.
Win-back campaigns
Spot customers who are drifting away, and invite them back in time
Review the report of customers who have not returned, grouped by how long they have been away. Build a segment from the conditions you choose, then target it in a campaign with a coupon or privilege.
- Review customers who have not returned, by time away
- Build a segment from the conditions you choose
- Target it in a campaign with a win-back reward
Sent automatically on LINE
Members get the right reminder at the right time
At each member's key moments, DeepBLOK sends a personalised message automatically, so your team does not have to.
LINE notifications cost ฿0.10 per message and SMS ฿0.35 per credit, excluding VAT
Brand names, figures and messages in the illustrations are examples.
Connect Shopee and Lazada to award your brand's loyalty points automatically
Orders from your official Shopee and Lazada stores earn points and coupons in the same member account customers use on every channel, with nothing for your team to key in afterwards.
- 1
Customers link their account once
They enter a delivered order number from their member page, and every order after that earns points on its own.
- 2
Points are awarded automatically
Points and coupons follow the rules you set, within one day of successful delivery, and are reversed automatically if an order is cancelled or returned.
- 3
Points work on every channel
Points sit in one member account, so customers can redeem rewards or use coupons on the channels your brand offers.
Conditions: the brand enables the feature and connects its own official stores, customers link their own accounts, and only orders from official stores count · Included in every plan
Read how Shopee and Lazada orders earn pointsOnline orders
ShopeeOrder ฿1,290Delivered
LazadaOrder ฿860Delivered
Member account in DeepBLOK
GOLD MEMBER · AROMA CAFÉ2,450 pointsOne member account across channels
- Points from Shopee+129
- Points from Lazada+86
10% off couponReceived
Usable on every channel
Redeem rewardsOn the channels your brand offers
- Store
- LINE OA
- Website
- App
And more features
Ask about preferences at sign-up, then send offers that fit
Add a question to the registration form, build a segment from the answers, and target that segment in a LINE campaign.
For restaurants, cafés and beauty clinicsRead about custom registration questionsWin back customers who have stopped visiting
Run a spin-the-wheel campaign for lapsed customers only. Prizes land in each member's coupon wallet automatically.
The spin wheel is an add-on serviceRead about the spin wheelNo Thai phone number or LINE needed
Welcome international guests without a Thai phone number or LINE
Guests scan your brand QR code and sign up in the browser with email and a one-time code, in Thai or English.
For spas, hotels and shops in tourist areasRead about email sign-upBrand names, figures and messages in the illustrations are examples.
How DeepBLOK compares with other membership options
This table helps you compare approaches to a membership system. Real capabilities and costs depend on the provider, plan and development scope, so check the details of any option you are considering before you decide.
| Criteria | DeepBLOKMembership and CRM platform | LINE OA reward cardThe basic reward-card feature in LINE OA | Off-the-shelf loyalty appPackaged service | Custom-built systemBuilt in-house or by a contractor |
|---|---|---|---|---|
| Best for | Small, mid-sized and large brands, from a single shop to multi-branch, multi-channel and multi-brand groups Trusted by brands across food and beverage, retail, lifestyle, spa and beauty, and banking | Shops starting a simple points program | Businesses whose needs match the provider's standard features | Organisations that need their own processes and have a development team |
| How far marketing can set up campaigns | Set conditions by member tier, product, branch and time yourself | Within the reward-card formats LINE OA offers | Depends on each provider's features and set-up rights | Depends on the set-up tools built; conditions not yet supported may need further development |
| Connections | LINE OA · POS, website and app via API · Shopee · Lazada | Check LINE's documentation for how the reward card works with other systems | Check each provider's supported APIs and connection fees | Depends on the APIs and scope built |
| Costs to consider | Plan fee, API integration at ฿45,000 per system, and message fees | Per your LINE OA plan and its terms | Plan and add-on fees set by each provider | Development, hosting and ongoing maintenance, depending on scope |
| Limitations | Points structure must be planned first, and connecting a POS, website or app is charged separately | Consider whether the reward-card formats and conditions are enough for your business | Customisation and connection limits need checking provider by provider | Someone must own maintenance and ongoing development |
Getting started: connections, migration and pricing
Our team helps you plan your points and tier structure, connects LINE OA and checks your existing member data before migration. Your launch timeline depends on data readiness and the scope of your integrations. POS, website and app integrations have separate timelines and fees, depending on scope.
Channels you can connect
| Channel | How it connects | Cost |
|---|---|---|
| LINE OA | Connected by the DeepBLOK team | No charge |
| POS · website · app | Via API, with planning and consulting, counted per system | ฿45,000 per system |
| Shopee · Lazada | Connect your official stores; customers link their own account once | Included in every plan |
| Stores without a POS | Staff app (iOS · Android) scanning a QR code or looking up by phone, plus receipt codes | Included in every plan |
Data you can bring from your current system
Our team migrates your existing member data at no cost. Supported data includes:
- Name, gender, birthday
- Consent records
- Member tier
- Point balances
- Past orders and points, via file import
What can actually be moved depends on what your current system can export, so review the data format with our team before you start.
Talk to a specialist about switching →Bank-grade data security
Your brand's member data is safeguarded at every step, from encryption and role-based permissions to an auditable record of every access, with a penetration test every year.
Field-level encryption for personal dataSensitive personal data is encrypted at field level using industry-standard methods. Encryption keys are managed separately from the data, with access limited to those who need it. Nothing for brands to set up.An added layer of protection
AES-256 database encryptionCustomer data is encrypted to international standards
Annual penetration testingWe probe the platform for vulnerabilities with a penetration test every year, alongside testing against OWASP guidelines
PDPA consent recordsTerms and conditions, privacy policy and marketing consent
Fraud monitoring and reportingUnusual transactions are reported for managers to review
Role-based permissionsView, manage, approve and export rights for each person
Member data changes loggedThe Admin Log records the time and the person behind each change, and access to personal data is recorded in an audit log
Frequently asked questions
How is DeepBLOK different from the basic LINE OA reward card?
DeepBLOK adds member tiers, rule-based promotions, customer segments, and connections to POS, websites, apps and Shopee · Lazada in one member base, while the basic LINE OA reward card suits a simple points program inside LINE. DeepBLOK members can also sign up with email in a web browser, for customers who do not use LINE.
Which parts of DeepBLOK need an IT team?
DeepBLOK does not need an IT team for points, member tiers, promotions or registration questions; your marketing team sets these up in the back office. Connecting a POS, website or app via API requires technical work. DeepBLOK provides planning and consulting for these integrations at ฿45,000 per system. Our team connects LINE OA for you at no cost.
Will our points carry over if we move from our current system?
DeepBLOK migrates your existing member data at no cost, including personal details, consent records, member tiers and point balances, and past orders can be imported from a file. What can be moved depends on what your current system can export.
Can stores without a POS use DeepBLOK?
DeepBLOK works without a POS. Store staff use the staff app (iOS and Android) to award points and verify coupons, or customers earn points themselves with a receipt code or QR code.
Can DeepBLOK run several brands in one group?
DeepBLOK supports multiple brands on the Business and Enterprise plans. Team members sign in once, switch between brands, and have permissions assigned by role.
How much does DeepBLOK cost, and is there a setup fee?
DeepBLOK starts at ฿799 per month on the Starter plan, for up to 2 branches and 400 members when billed on total members. There is no setup fee. Connecting a POS, website or app via API, message fees and usage overage are billed separately under your plan's terms. Prices exclude 7% VAT. See all plans and pricing terms
How do we get started with DeepBLOK?
DeepBLOK starts with our team helping you plan your points and tier structure, connecting LINE OA and checking your existing member data before migration. Your launch timeline depends on data readiness and the scope of your integrations. POS, website and app integrations have separate timelines and fees, depending on scope. Talk to our team about your scope
Can DeepBLOK connect to Shopee and Lazada?
DeepBLOK connects official Shopee and Lazada stores on every plan. Customers link their own account once from their member page; points and coupons are then awarded under your rules within one day of successful delivery, and reversed automatically if an order is cancelled or returned.
Which automated messages does DeepBLOK send to members?
DeepBLOK sends personalised messages automatically for birthdays, tier changes, points activity, and reminders before points or coupons expire. LINE messages cost ฿0.10 each.
Talk to a specialist about whether DeepBLOK fits your business
A free 30-minute consultation
