July 15, 2026
Build your own zero-party data questions. No more waiting on the IT queue.
Three years ago, "collecting customer data" meant a name, a phone number, and a birthday — just enough to issue a membership card.
Last year, brands realized that wasn't enough for real personalization — but every time they wanted to ask customers one more question, they had to file a ticket, wait for the dev team to hard-code it, and by the time it shipped, the campaign was already over.
This year, DeepBLOK removes the middleman entirely — your marketing team can add questions to the registration form themselves and collect zero-party data from the very first second a customer signs up, without touching a single line of code.
TL;DR — What's New
- Add up to 5 brand-specific questions yourself on the sign-up form — no dev required
- 5 answer formats (short text / long text / single choice / dropdown / multi-select) to capture data in the right shape
- Bilingual (Thai / English) for every question and every option
- Set your own validation — required fields, input-format limits, min/max selections
- Ready-made templates (e.g. Thailand's 77 provinces) + drag-to-reorder + Live Preview before you save
- The result is zero-party data, ready to segment and campaign on immediately
- Includes real example questions for 4 business types (clinic / restaurant / retail / spa & wellness)
The Old Problem: You Want to Know Customers Better — But You're Stuck "Waiting on Dev"
Most brands only capture the basics at sign-up, because the registration form is hard-coded and fixed. Adding a single question — "Which protein do you prefer?", "Any food allergies?", "Which branch is most convenient?" — means waiting for the dev team to free up. By the time it's live, the campaign has already passed.
The result: brands with tens or hundreds of thousands of members, but not knowing them well enough to message the "right person." So they fall back on broadcasting the same thing to everyone — the root cause of blocks and falling engagement.
What You Can Do in This Version
1. Add up to 5 questions yourself — no more IT queue
Your marketing team opens Register Form Management, clicks "Add Question," and adds up to 5 brand-specific questions instantly. No tickets, no deploy cycle. Type the question, hit Save, and it's live on the real sign-up form.
The payoff: what used to take the dev team weeks now takes minutes — adjust questions to fit a new campaign in real time.
2. Five answer formats — capture the right data type for analysis
Not every question should be an open text box. This version gives you 5 answer formats: short text / long text for open-ended input, single choice (Radio) / dropdown for clear-cut options, and multi-select (Checkbox) for interests that can be more than one, e.g. "preferred protein."
The payoff: clean, structured data ready to group and analyze right away — not free-form text you can't segment.
3. Bilingual (Thai / English) on every question
Enter every question and option in both Thai and English. Customers see whichever language you set — perfect for brands with both Thai and international customers, without maintaining two separate forms.
4. Set your own validation — block junk data at the source
Data is only valuable if it's clean enough to use. Set rules per question: required for must-have fields, input-format limits (letters only / numbers only / alphanumeric) to block stray symbols, and min–max selections for multi-select questions.
5. Ready-made templates + reorder + Live Preview before you save
Ready-to-use templates like "Thailand's 77 provinces" pull the full list for you, reorder questions freely for a smooth flow, and Live Preview shows exactly what customers see in real time — switchable between Thai and English — so you check everything before you hit Save.
Why Zero-Party Data Matters for Loyalty
Zero-party data is information customers intentionally tell you themselves — their preferences, interests, and needs — unlike data inferred from behavior. That makes it accurate and directly usable.
Collect it at sign-up and you can build your own segments on DeepBLOK — for example, group everyone who chose "health-conscious" and send them a health-menu promo, or send branch-specific perks to the branch each customer picked. More relevant messages mean less annoyance, lower block rates, and the repeat purchases that follow.
Example Questions to Ask, by Business Type
A good question isn't just "asking for data" — it's a question whose answer you can actually act on. Every business needs to know different things about its customers. Here are examples you can turn into a campaign right away.
🩺 Clinic & Beauty
These customers decide on "problem" and "budget" — ask precisely and you'll pitch the right course.
- "Which skin concern worries you most?" (acne / wrinkles / dark spots / pores) → segment by concern and send on-point treatment offers instead of scattershot promos
- "Monthly self-care budget?" → propose courses within their real budget, lifting close rates without scaring them off
- "Which service interests you?" (facial / body / hair) → send content and offers only for the service they care about
🍽️ Restaurant & Café
Taste and dietary limits are everything — know them and you recommend the right dishes while staying safe.
- "Preferred protein?" (beef / pork / chicken / seafood / vegetarian) → recommend new dishes that land, boosting repeat orders
- "Any food allergies?" (seafood / nuts / dairy / gluten) → avoid serving mistakes, keep customers safe, and target menu campaigns precisely
- "Favorite drink?" (coffee / tea / smoothie) → send afternoon drink promos to the coffee crowd
🛍️ Retail & Fashion
Style and size cut down "can't decide" and sharpen your recommendations.
- "What's your style?" (minimal / casual / formal / street) → curate recommendations by style and reduce scroll-past
- "Your usual size?" → alert instantly when the right size is back in stock or a new collection drops
- "Which category are you shopping for?" (clothing / shoes / bags / accessories) → send new arrivals only for the category they want
💆 Spa & Wellness
Spa customers choose by "what they like" and "what they want from the visit" — ask precisely to pitch the right course and time.
- "Favorite treatment?" (Thai massage / oil massage / foot massage / facial) → offer courses and promos that match what they truly like, boosting rebookings
- "What do you want from your spa visit?" (relaxation / relieving aches / skin recovery) → build packages and content around their goal
- "Convenient time?" (morning / afternoon / evening) → send promos and booking slots for when they actually come in
💡 Tip: Start with 2–3 questions you can act on immediately rather than asking so many that customers give up — ask only what you'll actually use in your next campaign.
The Bottom Line
Knowing your customers better shouldn't cost you a dev queue anymore. With the new capability in Register Form Management, your marketing team designs its own zero-party data questions — from the first second a customer signs up — and turns them into targeted campaigns right away. Faster, sharper, and truly independent from the tech team.
DeepBLOK is a CRM & loyalty platform on LINE OA that lets brands run 100% of their campaigns themselves — no IT required. Trusted by 60+ leading brands, serving 16M+ users, with ฿20B+ in annual transaction value, and winner of Gold — Thailand's Martech Awards 2026.
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