June 17, 2026
Three years ago, brand owners were asking: “Do we have a membership system yet?” Last year, the question became: “Does our system have enough customer data?” This year, the question has shifted again — and it’s harder than ever.
“Is the data we have actually usable? Is it secure enough? And how easy is it to manage as our brand grows?”
This is no longer a question for the IT team. It’s the question that Marketing Managers, Heads of CRM, and C-Level executives at large brand groups are facing right now, in 2026.
For brand groups managing multiple brands, legacy CRM and membership systems are starting to fall short. DeepBLOK v2.6.0 was designed to answer this question — through 5 updates that weren’t added just to make the list longer, but each one solves a real pain point that brand groups face every day.
5 Updates in v2.6.0 in One Minute
- Account Management Enhancement — Search, view details, and track every member action in a fully redesigned UI
- Member Tags — Capture customer context that legacy systems can’t store, unlimited fields and languages
- Coupon Lifecycle Management — Track origin, usage, and status of every coupon from issuance to expiry
- Brand Switcher — One login, manage all brands, switch instantly from a dropdown
- Role & Permission — Set team permissions per module without relying on IT
1. Member Management — Faster Search, Complete View, Every Action Auditable
The Problem CS Teams Face Every Day
When a customer calls asking “How many points do I have?” or “Where did my coupon go?” — how long does it take your CS team to find the answer?
Legacy systems often force staff to open multiple pages and tabs just to see the same information. And when any data is changed, there’s no record of who did it or when — making it hard to trace back and take accountability.
Account Management Enhancement in v2.6.0
Search Account — Faster and More Accurate Search The Search Account page has been fully redesigned. It supports searching by name, phone number, or email, with a Tier Filter that instantly filters members by tier. Search results display all key information on one screen — no need to click into individual profiles.
Account Detail — Complete Member Information on One Page The new Account Detail page combines Profile, Identity & Contact, Loyalty Settings, and Member Tags in one place. Teams get a full overview of any member instantly, without switching between pages.
Admin Log — Every Action is Auditable Every change to member data — adding a Tag, editing a Profile, or any other action — is automatically recorded with a timestamp and the name of the person who made the change. Teams can review the history at any time. Ideal for compliance and internal auditing.
The result: CS teams close customer cases faster, have all the information they need to answer any question, and the organization maintains an audit trail ready for review at any time.
2. Know Your Customers Beyond the Numbers
The Problem Legacy Systems Can't Solve
Modern loyalty isn’t about competing on “how many million members our system supports.” It’s about “how deeply we understand each individual customer.”
The problem most marketing teams face is that traditional CRM systems force you to segment customers through fixed fields — gender, age, registration branch, tier level. The problem is that real customers don’t fit neatly into those boxes.
The CS team knows “this customer is dairy-free.” The Marketing team knows “this person is a micro-influencer in the coffee space.” The Events team knows “this VIP came from the Pre-launch event in Phuket.”
But that knowledge has nowhere to go — it lives in LINE chats, in staff members’ heads, on sticky notes. When that employee leaves, the knowledge leaves with them. And the brand has to rebuild that relationship with the same customer from scratch.
Member Tags in v2.6.0
DeepBLOK lets teams add freeform tags to each customer’s profile with no limits — supporting Thai, English, and emoji — through the Account Detail page.
A Café brand might use tags like: coffee-snob, vegan, birthday-Q3
A Beauty brand might use: skin-sensitive, loyalty-7yr, referrer-tier-3
A Hotel brand might use: business-traveler, late-checkout-vip
The result isn’t just a bigger database — it’s a shared, consistent picture of every customer that the entire team sees the same way. When a new staff member joins, the context of existing customers is still there, complete. No starting from zero. Which means preserving the LTV of each customer, even as your team turns over.
3. Full Coupon Visibility — From Issuance to Expiry
Why "Being Able to Issue Coupons" Isn't Enough
Every brand can issue coupons. But the question Operations teams face in practice is: when a customer calls to say “my coupon disappeared from the app” — what can you actually tell them?
Most systems can only tell you “the coupon exists or it doesn’t.” They can’t tell you how the customer received it — whether they redeemed it themselves, got it from a Promotion Campaign, or from a specific Activity. And they can’t tell you whether it’s been used, when, at which branch, or whether it was just left to expire.
Worse still, when a fraud case appears or a coupon is issued by mistake, reversing it requires waiting for a Dev to write a script — which takes time and creates business risk. Every minute a fraudulent coupon stays in the system is damage that compounds.
Coupon Lifecycle Management ใน v2.6.0
The new “Coupons & Vouchers” tab in Account Detail displays every coupon as a card with fully traceable information across 3 dimensions:
Coupon Origin
- Channel Source — How did the customer receive this coupon: Redemption, Promotion Campaign, or a specific Activity
- Date and time received, and who issued it
Usage
- Status — Available / Used / Expired / Voided, visible at a glance
- Whether it’s been used, when, at which branch, or left to expire unused
- Audit Log — every change recorded with timestamp and operator
Management The CS team can Suspend / Void coupons directly with a logged reason (System Error / Fraud / Issued by Mistake / Customer Request / Other) — no waiting for Dev.
Reactivate expired coupons with a new expiry date — the system prevents setting dates in the past, a UX design that prevents operational errors.
In practice, the team knows everything about each coupon — from how the customer received it, whether it’s been used, to Suspending or Reactivating it without coordinating with Dev. And every action has an Audit Trail for legal review if needed — exactly what large brand groups require for compliance and internal auditing.
4. Manage the Entire Group From One System — No More Juggling Passwords
The Pain Nobody Talks About, But Everyone Feels
Most brand group owners aren’t pained by the CRM for a single brand. The real pain is: “One person manages multiple brands, but the system forces them to have 5 users and 5 passwords.”
Imagine a Marketing Manager overseeing 4 brands in the group, having to logout and login 10 times a day. Or HR offboarding a departing employee by closing accounts across 4 separate systems — and if they forget even one, that’s a security gap left open.
This isn’t an IT problem. It’s an Operations and Governance problem that grows with your business — and a compliance risk that C-Level executives at large groups cannot afford to overlook.
Brand Switcher — One Login, Manage Every Brand
The new system unifies all brands in the group under a single identity — log in once, switch between brands instantly from a dropdown. The header clearly displays “Working on [Brand Name]” at all times, reducing the risk of accidentally viewing the wrong brand’s data.
Role & Permission — Set Team Access Per Module
The Role & Permission system lets you define exactly what each role can do in each module (Account, Coupon, Reward, Setting, etc.) — broken down into View / Manage / Approve / Export. Granular enough to let Marketing do everything they need, without touching financial approvals.
| Role | Best For | Key Access |
|---|---|---|
| Admin | Business Owner / IT Team/ Senior Manager | Full access to all modules |
| Marketing Manager | Marketing / CRM Team | Manage campaigns, segments, reports |
| Call Center Manager | CS Team Lead | Manage + Approve coupon actions |
| Call Center | CS Staff | View + basic coupon handling |
Summary: 4 Things You Need When Your Loyalty Program Has Outgrown Its System
To truly scale Loyalty across a brand group, you need 4 things working together:
Manage members completely in one UI — fast search, complete information, and every action fully auditable
Capture the insight legacy systems can’t store — not just demographics, but the real context of each individual customer
Keep every action traceable — not just issuing, but being able to track exactly what happened to everything that went out
Reduce team management friction — the system should grow with your org structure, not force people to adapt to the system
DeepBLOK v2.6.0 delivers all 4 together — not by coincidence, but because it was designed specifically to address the pain points of brand groups that are scaling.
DeepBLOK currently powers 60+ leading brands in Thailand — including Sizzler, Yakiniku Like, and BBQ Plaza — with a user base of over 16 million and annual transaction value exceeding ฿20 billion. Winner of the Gold Award at Thailand Martech Awards 2026.
Related Articles:
- Customer Insight Dashboard — See Your Full Customer Picture in One Place (https://www.deepblok.co/th/customer-insight-dashboard-th/)
- All DeepBLOK Features (https://www.deepblok.co/th/products-th/)
If you’re evaluating whether your current CRM can support your brand group’s growth, the DeepBLOK team is ready for a 30-minute call to analyze the architecture that fits your specific structure — not to sell you a one-size-fits-all package.
Book a call with our team — Click Here!
